ANTICIPATION CAPSULES

THE BEST WAY TO PREDICT THE FUTURE IS TO CREATE IT’, SAID PETER DRUCKER, THE FAMOUS BUSINESS MANAGEMENT THEORIST.

The coming decades over this 21st century promise to bring a whirlwind of transformative changes, reshaping humanity, our environment and technology in ways we can only begin to grasp. Now is the moment to boldly envision our future, to lay the groundwork for what’s coming up next and to embrace innovation with force and creativity. Let us not succumb to the grips of anxiety and uncertainty but rather harness the power of innovative communication to propel us forward into this exhilarating new era.

Anticipation and Fiction, vigorous sources of inspiration and singularly useful working methods and tools, can be compelling enablers for proactive companies that are eager to pave the way into the future. Embrace this moment as both an opportunity and a responsibility to navigate the evolving landscape of risks. By fostering a culture of foresight within your organization, you can empower your employees to connect with the future. That’s why, in collaboration with Comptoir Prospectiviste, we invite you to embark on a journey into the future with you the our Anticipation Capsules.

ANTICIPATION CAPSULES CAN BE TAILOR-MADE TO MEET A NUMBER OF STRATEGIC AND COMMUNICATION OBJECTIVES

• Long-term anticipation for visionary strategies
• A significant increase in the ability to run scenarios on challenges and risks
• Internal attractiveness to encourage innovation
• Ideating innovative products and services
• A compelling method for engaging employees, particularly the younger generation

ANTICIPATION CAPSULES ARE AS MUCH IDEA LABORATORIES AS THEY ARE FUTURISTIC JOURNEYS IN YOUR AREA OF ACTIVITY

• The aim is to develop new concepts for emerging strategies by enabling designated working groups to draw inspiration from alternative sources, other ways of thinking, derived from Science-Fiction.
• The investigation will identify and explore the most relevant themes for your future challenges. Discussions will be fueled by exchange, debate and participation. All or some of your employees may be involved.
• These discussions will give rise to new scenarios for your strategy or projects, that can inspire future services and products.
• The outcome of the anticipation capsule can be confidential or shared, for internal and or external audiences, because foresight is a community affair. In fact, the future is everyone’s concern.

By working together with Comptoir Prospectiviste, PPR has created an unprecedented alliance between communication and futurology.