Since 2014 we have been accompanying Cèdre’s global communications, an « adapted » organization (employing people in handicapped situations) that has become the leading player in the collection and recycling of waste.
Our cooperation first began by the creation of the brand’s identity, then moved on to enhancing the value of Cèdre’s offers that contribute to companies’ CSR, guidance on their narrative and positioning of the group as it evolved over time.
PPR is proud to support such an authentic entrepreneurial model serving environmental and human-centered sustainability goals.