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DRAGON & LANTERN FESTIVAL

CREATING AWE-INSPIRING MOMENTS BY ILLUMINATING THE NIGHT

PPR was selected to illuminate the very first « Dragon & Lantern » festival in Europe that took place in the Jardin d’Acclimation in Paris, in partnership with Shanghai Yuyuan.

This spectacular event, as part of the 60 years of diplomatic relations between France and China, brings to light Chinese cultural diversity and richness in the heart of the Parisians’ favourite gardens.

+300 pieces of media coverage (TV, radio, print, web, social media)
+An audience reach of + 46 million

dragons lanternes

HOW PPR ACCOMPANIED THE EVENT:

  • Research and negotiation of venue to host the festival
  • Devising the communications strategy

MANAGEMENT OF PRESS OFFICE AROUND THE FESTIVAL:

  • Preview inauguration evening for the media
  • Press conference, press releases and press kit
  • Media relations in France and on international scale (art, culture, events and so on)
  • Setting up and coordination of interviews
  • Preparing content and arranging media partnerships