YOUTUBE

YouTube, the world’s most influential video-sharing platform, offers a unique expression space to content creators and an unprecedented access to information and entertainment to billions of users.

Our mission: accompany YouTube to enhance the value of its actions and partnerships to support creators on the platform. PPR works with YouTube to promote the brand’s values and ambitions through innovative and engaging communication strategies.

PPR proposes the development of media relations, creative and entertaining strategies, and in the exploration of new media territories with the goal of connecting the platform with a diversified public to reinforce its presence in the media in an impactful way.

PPR notably contributed to placing the spotlight on the strategic high points such as Made on YouTube, the YouTube Festival as well as reinforcing media presence of YouTube in the media around key events like the Cannes Film Festival.