TCL ELECTRONICS

PROPELLING ESPORT IN FRANCE

TCL, one of the world’s leading television manufacturer, decided to invest in the world of gaming with its new R8 range, strengthening its presence through a partnership with the eSport Gentle Mates team and icons such as Squeezie, Gotaga and Brawks. PPR played a major role in the launch of this revolutionary range.
Through the organization of dedicated events, writing and disseminating press releases as well as implementing focused activation strategies, we contributed to positioning TCL as a front-line player in gaming.

The press relations we activated and the storytelling we crafted brought about optimized visibility on these innovations, hence reinforcing TCL’s reputation with its gaming community.

HOW PPR ACCOMPANIED THE LAUNCH

Organization of striking events for the launch of the range in 2024 fostering direct interactions with the gaming community.

PRESS RELATIONS:

Writing and disseminating press releases, follow-up with the media to ensure broad media coverage.

STORYTELLING:

Crafting of content for impactful narratives around TCL’s innovations to captivate their audiences.

COUNSEL ON ACTIVATION:

Personalized strategies to activate the gaming community around the new products.