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NEW SOCIETY, NEW COMMUNICATIVE ENERGY

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We accelerate the performance of innovative brands and organizations that are firmly committed to creating the future.

We are active at the heart of all economic, environmental and societal changes: in the areas of food, consumption, health, technologies, mobility, inclusion, amongst others.

We bring impetus for public engagement through communication and action. PPR creates the ecosystems that are vital to succeeding strategies that pave the way to impactful progress in society.

Our day-to-day task is to craft powerful new stories, strong experiences, enlightening positions and mobilize all stakeholders to meet the challenges of the new society.

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Our Mindset

AUDACITY

At the heart of today’s and tomorrow’s transformations, the art of communication is above all an enlightened vision of the world. Together with our clients, we open up new avenues, new exploration fields for new ideas, new movements of engagement to meet their challenges and those of society as a whole.

ENERGIZING

We thrive in new ecosystems that are ever-evolving to serve our clients’ strategies. For PPR, communication is a vibrant, creative and dynamic force that we orchestrate to forge effective connections and spark innovation.

SHARING

We speak to society and seek to engage all generations, consumers and citizens, public and economic decision-makers, opinion leaders, the media and influencers. We harness the present to shape the future.

OPENNESS

We continuously observe and react to innovation and change in society. We need to be constantly listening, insatiably curious and attuned to the changes in the ‘VUCA’ world (volatility, uncertainty, complexity and ambiguity).

NOTRE EQUIPE

PPR IS MANAGED BY
FRÉDÉRIQUE LENGLEN
AND LAURENCE SAINT-JEVIN

Our teams are experts in all aspects of communication (brand, corporate, influence, digital, internal, crisis), who work in both mature and growing markets, both in France and internationally.

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AS ACCOMPLISHED COMMUNICATIONS EXPERTS, FRÉDÉRIQUE AND LAURENCE ACCOMPANY ORGANISATIONS IN TIMES OF ACCELERATED CHANGE. THEY DEVISE INNOVATIVE STRATEGIES FOR BRANDS TO SMARTLY NAVIGATE MARKET AND SOCIETAL EVOLUTIONS.

Frédérique Lenglen,

MANAGING DIRECTOR OF PPR AGENCY

A sociologist by training, Frédérique is a recognized expert in societal communications. Very early on, she developed a sensitive approach to brands that she considers are ‘actors in society’ and the need to make a stronger engagement to crucial changes. For the past 20 years, she has also been passionate about innovation and adapting to change, constantly taking on new challenges (in the areas of technology, science, health, self-care, consumption, environment, energy, among others), which have notably led her to develop innovative societal observatories.

Throughout her career, she has advised and supported long established brands, organisations and federations, as well as creators and pioneers, in the emergence and management of new communications and public relations approaches.

A strong believer in this new world of complex influences, active communities and renewed ecosystems of players, she currently heads the PPR agency within the WPP group, rolling out programmes based on purpose, societal responsiveness, engagement and action.

Laurence Saint-Jevin,

DEPUTY EXECUTIVE DIRECTOR OF PPR AGENCY

Laurence joined the BURSON Group in 2006, after a career in other major communication consultancy networks (GCI-Grey, for example.).
She works with and advises public and private sector players on issues such as positioning (corporate and product), promoting innovation in all its dimensions (societal, technological, environmental, amongst others), brand launches in sensitive environments (relations with opinion leaders, and influencers), internal communications and managing 360° campaigns. She is committed to devising creative, engaging communication tools that have a positive impact on society.

She In particular managed the launch of new brands in France, multi-annual programmes to raise the profile of production chains (collective cereals, goat’s cheese, honey, cosmetics, LPG, among others.) and the introduction of innovative internal engagement schemes.

She also designs and delivers training modules in communications, public speaking and the media.

Over the last 20 years, Laurence also developed solid expertise in the health sector (pharmaceuticals, medical devices, OTC, medtech), wellbeing, nutrition and beauty/cosmetics.