AI, A REVOLUTION

COSMETIC 360 2024, the international trade event, a space for worldwide innovation and the absolute meeting point for the cosmetic and perfume industry, has just ended once again on a highly successful note.
PPR was commissioned by Cosmetic Valley for the third consecutive year to manage French and international media relations around the event.
This outstanding 8th annual event that took place on 12th & 13th October (2024) at the Carrousel du Louvre in Paris, marked a turning point for Artificial Intelligence in cosmetics.

The 2024 event welcomed some 4,000 visitors, 220 exhibitors from 16 countries, 9 international delegations, 20 avant-garde keynote speakers, and 6 French regional pavilions representing French innovations, all on board to participate in a large-scale challenge: accelerate science, production, business, client experience and
anticipating the future.
PPR managed the jury and media relations for the Cosmetic Awards: invitations to the press conference, press releases on the event itself and its innovations, interviews and all relations between journalists, the COSMETIC 360 spokespeople and the exhibitors.