MARKETING ESPORT TROPHY

TCL Electronics Europe and Ubisoft are very proud to have won the Silver Gaming & Esport Marketing Award for the most outstanding marketing initiatives in the world of gaming and esports for the ‘Nacon 6 French League’ campaign.

Through this integrated campaign, TCL has successfully entered the world of gaming and esports with a highly affinity-based approach to the competition. For 84% of spectators, TCL’s presence is considered relevant.

Going beyond “traditional” sponsorship, the campaign’s integrated brand content, live social networking, influencers and casters, specialist gaming media and events were all worked on in an innovative way.

The 6 French League attracts a highly active, hyper-connected community of passionate gamers, with over 3.5 million players in France and 70 million worldwide. The best French teams were once again competing in this 3rd season.