Accompanying the launch of the Artefact AI Film Festival: An International short-film competition open to all that rewards artists’ creativity using AI.
Presence of key journalists at the press conference
Focused qualitative articles in the leading cultural, general interest and cinema media.
HOW PPR ACCOMPANIED THE PROJECT:
Counsel on media strategies
Management of different communication sequences throughout the festival (launch announcement, coordination of jury, award ceremony)
Production of content (press releases, press kits, pitching media, press invitations)
Organisation of press conference (messaging, Q&A, spokesperson training, event sequencing, pre & post press conference management)
Press office (proactive and reactive management of press contacts, communicating on embargos, one-to-one interviews, follow-up and so on)