COSMETICS 360

Every year, PPR accompanies COSMETIC 360 to raise its profile in the media as the world’s leading event for innovation in the perfumery and cosmetics industry, with its key players and public and private partners.

COSMETIC 360 is an international trade show organized every autumn for the past 30 years at the Carousel du Louvre in Paris by COSMETIC VALLEY, the world’s leading network in perfumery and cosmetics.

• 130 dedicated articles in the French media
• More than 400 articles published in media around the world
• An average of 60 accredited journalists every year at the event
• 15 Jury members for the COSMETIC 360 Awards comprising French and international journalists

HOW PPR ACCOMPANIES THE ANNUAL EVENT:

• Activation of International public relations programme (before, during and post event in France and around the world) that aims at promoting the uniqueness of the event and the innovations on the event programme: production and dissemination of content (press releases, press kits, focused themed pitches and so on) press conference, management of press office over the duration of the event and the on site press room (interviews with experts, exhibitors).
• Management of the Jury of the COSMETIC 360 Awards that awards the most outstanding innovations among the exhibitors.