Dodie, the cult babycare brand has been accompanying mothers and babies for more than 60 years. A household brand close to the heart.
Our challenge? Draw new attention, renew attachment, promote its innovativeness, its societal engagements, its new product lines. Glass bottles, newly designed soothers, lifestyle motifs, natural creams and lotions for babies…hold no secrets for us.
Our added value was also, over the two years succeeding in responding to the expectations of the new generation of parents.