DODIE

CREATING ENGAGEMENT WITH THE NEW GENERATIONS OF PARENTS

Dodie, the cult babycare brand has been accompanying mothers and babies for more than 60 years. A household brand close to the heart.

Our challenge? Draw new attention, renew attachment, promote its innovativeness, its societal engagements, its new product lines. Glass bottles, newly designed soothers, lifestyle motifs, natural creams and lotions for babies…hold no secrets for us.

Our added value was also, over the two years succeeding in responding to the expectations of the new generation of parents.

dodie

WHAT PPR BROUGHT TO THE CAMPAIGN:

  • Production of content
  • Conferences and themed press trips (focused on new generation of parents, babycare, health and lifestyle)
  • Creative portages for the media
  • Partnerships with influencers and the media