HOTELS.COM

The international hotel reservation online site Hotels.com was seeking to develop a more innovative way of communicating to connect with the spirit of millennials.
PPR proposed a communications campaign adopting an offbeat, humorous and « insolent » tone with this targeted audience.

We surfed on trends and news themes to encourage the rediscovery of staycations, an alternative way to stay in hotels today through communications with French, journalists, influencers and fans of travelling and new discoveries.

Creative content, media partnerships, original digital campaigns « Off we go Granny » promotion of annual partnerships with the media (The Champions League with the soccer team Olympic de Marseille), discovery of new hotel concepts (such as, personal development, well-being, yoga),  made it possible to introduce the symbol of the new current #HotelLife.