LIBRATONE

Libratone is a Danish audacious brand that is tremendously innovative via its product line – headphones, wireless in-ear earphones, speakers, amongst others.

PPR’s mission is to enable French tech and lifestyle journalists to discover Libratone’s world of creativity, Danish design combined with its quality technology.
Bringing the brand’s hallmark tone to its narrative, new product launch campaigns, co-creation of sharp and edgy content with influencers -for social media & website – product placement in French TV series on Canal+, these were the actions that set the rhythm to our communication programme.

The brand is now well-known, positive and visible in a whole diversity of media for the target audience in France such as 01Net, Les Numériques, Clubic, Boba, Grazia, Elle, Le Monde, Les Inrockuptibles, Maison & Travaux.

HOW PPR SUPPORTED THE COMMUNICATION PROGRAMME:

• Media relations
• Relations with influencers
• Partnerships
• Product placements