OATLY

True to its offbeat and impertinent DNA, Oatly, the Swedish pioneer of oat-based drinks, wanted to make a sensational entrance onto the French market with a creative campaign in the centre of Paris.
With this strategy, Oatly aimed to promote the « post milk generation » popularize and emphasize the benefits of the consumption of oat-based drink with young and trendy generations.

PPR devised a two-faceted communication strategy – lifestyle and marketing – to accompany the launch of the launch in France and the Parisian campaign.