FEBEA (FEDERATION OF BEAUTY COMPANIES)

Promoting new challenges, progress and commitments, the new face of the cosmetics industry is built on the key themes of naturalness, biodiversity, the circular economy, innovation and inclusiveness.

As advisers on a positive strategy for the sector, for 3 years we deployed a factory of content and digital campaigns for the Fédération des entreprises de la beauté, aimed at opinion leaders, experts, the media and influencers.

Instructive Information, exchanges and debates around science, the environment, consumption, positioning experts and FEBEA in the forefront, were at the centre of a new communications programmation.

PPR also conducted permanent monitoring to identify any sensitive signals (for all the members, big brands, mid-sized, SMEs and start-ups in cosmetics) and organized the annual event for the cosmetic sector in France.