GROUPON

BRINGING DIGITAL TO LOCAL COMMUNITIES

As a well established brand in French people’s daily life, Groupon is one of the world’s leading local e-commerce players. Our mission: Bring Groupon back into the limelight, its proximity to the French and local businesses, and its cutting-edge offers on mobile phones.
In just a few years, Groupon has regained visibility through high-impact creative campaigns, as an observer of trends and developments in society, and a key supporter of local businesses.

The 360° campaign « Find Your GSpot », based on neuroscience was recognized by the Digital awards in 2019.
Our contribution in French national and regional media relations, positioning Groupon’s directors in the forefront, production of content on Groupon’s offers, societal research (sport, gastronomy, holidays, St Valentine’s Day, Black Friday and so on) enabled us to bring Groupon into the top ranking e-commerce sites in France.

WHAT PPR BROUGHT TO THE CAMPAIGN:

  • Corporate, specialized and general interest media relations presse corporate
  • Production of content
  • Creative activities with influencers (such as, portages, competitions, online quizzes)
  • Creation of themed campaigns
  • Content for social média